Launch of Seiko’s New Men’s Collection “SEIKO CRITERIA” with High Practicality




Seiko Optical Products Co., Ltd. (President: Takashi Wakuyama / Head Office: Chuo Ward, Tokyo) will launch the new collection “SEIKO CRITERIA” for adult men who forever continue to enjoy life in opticians in the Japanese market from late January 2014.
“SEIKO CRTERIA” has won popularity, especially overseas, since its launch as a watch collection. This is a new collection of men’s frames from Seiko that combines a sophisticated design inspired by “SEIKO CRITERIA” watches and functionality that achieves comfortable vision. In terms of functionality, this is a collection which has realized excellent robustness that combines five barrels-hinge and rubber metal with flexible spring characteristics. Furthermore, the flex action model with the temple cut by a wire cutter has both surprising flexibility and a delicate design. In addition, the flat spring hinges built into the temple maintain a clear and smart appearance.

This is a collection which gives off a sense of superior quality by its active and international design that has adopted high practicality and comfort, as well as trends from Japan and overseas.




 【Launch Outline】
<Product name> SEIKO CRITERIA                                            
<Launch date> Late January 2014
<No. of models> 6 models
<Reference retail price> Open price