New ‘HANAE MORI’ eyewear will go on sale from late May 2012



Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear in the ‘HANAE MORI’ brand in opticians in the Japanese market from late May 2012.

This is the brand for adult women who prefer an elegant style.


‘HANAE MORI’ has dignified “grace” and “splendor” and has a brand identity as “being Japanese” and “being a woman.” This is a brand that offers a style in which the beauty of the Orient has been incorporated into a Western form.


The seven new models of eyewear that we will release at this time delicately express motifs of fluttering butterflies and flowers with the superior processing technology that is unique to products made in Japan.


This is an elegant eyewear collection recommended for special days and when dressing up by the haute couture world view of ‘HANAE MORI’ that has been widely recognized beyond eras and national boundaries.