Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear for 2011 in opticians nationwide from October 2011, in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.
‘HANAE MORI’ has dignified “grace”, “splendor” and has a brand identity as “being Japanese” and “being a woman.” The theme of ‘HANAE MORI’ this autumn and winter is ‘gorgeous harmony’ and ‘harmony with nature.’
The new eyewear that is being released at this time have designs that incorporate the butterflies that are the leading motif of ‘HANAE MORI,’ with a delicateness, gracefulness and above all a sense of fun. Furthermore, models are also being introduced that feature check and animal patterns. An extensive range has been developed.
|＜Launch date＞||October 2011|
|＜No. of models＞||8 models ( Total: 24 reference )|
|＜Reference retail price＞||Open price|
Eyewear that expresses the delicate sensitivity which is characteristic of Japan.
This is a collection to suit diverse lifestyles so that Japanese women can spend every day richly and beautifully. This is eyewear that while treating the modern style with a great deal of importance, also expresses the delicate sensitivity which is characteristic of Japan.