New eyewear for 2011 will go on sale in opticians nationwide from June 2011 in the ‘dunhill’ brand. This is the luxury brand for men.

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear for 2011 in opticians nationwide from June 2011 in the ‘dunhill’ brand, the luxury brand for men.




There are seven new models of eyewear that are being launched under the spirit of ‘dunhill Motorites,’ which combines motoring and tradition. These models offer eyewear for men who have a genuine intention to add value to their lifestyle embodying the concept of “traditional and modern.”


This is a functional and high-quality collection that uses on all models the ‘AD Vintage’ logo and symbols from the time in the early 1900s when Dunhill was in the motor business.



【Launch Outline】
<Product Name> dunhill
<Launch Date> June 2011
<No. of Models> 7 models ( Total: 21 reference )
<Reference Retail Price> AD994, AD995, AD996: 76,650 yen ( tax included )
AD997, AD998: 68,250 yen ( tax included )
AD999, AD1000: 44,100 yen ( tax included )