New eyewear for 2011 will go on sale nationwide from late February in the ‘agnes b.’ brand. This is a brand that is popular worldwide.

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear for 2011 in opticians nationwide from late February 2011, in the ‘agnes b.’ brand. This is a brand that is popular worldwide.




‘agnes b.’ opened their first shop in the Les Halles district of Paris in 1975. Since then they have launched the collections of FEMME (ladies), HOMME (mens), ENFANT (children’s clothing) and VOYAGE (bags). Without getting caught up in fads, they have continued to offer clothes full of spirit that take special care for comfort and the silhouette, and also functional, simple and chic bags.


Seven new models of eyewear will be released at this time. These are perfect for women in their 30s that like to enjoy a classic fashion-consciousness that is a little different to when in their 20s. These models have a simple design and are easy to wear. They are concerned with both the representation of the brand and comfort. This is a collection that has a good feel, representing the ‘agnes b.’ style that makes a point of having a relaxed and open attitude.


【Launch Outline】  

<Product Name>

agnes b.
<Launch Date> Late February 2011
<No. of Models>

7 models ( Total: 28 reference )

<Reference Retail Price> Open price
<Product Features>

1. Chic and feminine colors

The prints and colorful patterns feature a color scheme that is particular to ‘agnes b.’ They express a brilliance and sweetness that are loved by women worldwide.


2. The extremely popular new logo ‘ab heart’

The designs are stylish and easy to wear and have been created with the extremely popular new logo ‘ab heart’ on the temple*.

<AB1197/1198/2065> (The sides of the glasses)


3. All products are made in Japan

All products have been manufactured in Japan.


【 agnes b. website 】