SEIKO VERUS - Essentially, A new modern style.

New ‘SEIKO VERUS’ eyewear will go on sale from mid-July 2014

Brand concept

VERUS. True in Latin.Experience your true lifestyle with our line ofsupremely functional VERUS eyewear.Experience the true you.

洗練された機能美デザイン

A functional and fashionable hinge design.
The unique beta-titanium hinge design, made through a high-tech bending process, which combines together SEIKO’s titanium technology and craftsmanship, incorporates spring functionality for a truly superior wearing experience.
This form, which possesses both functionality and design, allows you to feel “youthfulness” and a “spirit of innovation.”

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A stylish titanium sheet design with color accents.
The fronts and temples of VERSUS glasses, which use titanium sheet material, have simple but also stylish designs.
The coloring that has a sense of fun with different colors on the fronts and temples and the designs of the slits on the temples have also been introduced as features which characterize these models.
The sophisticated designs, which give off a simple modern European style, are a collection perfect for men who have a sense of fun and commitment.