press

New eyewear in the ‘SEIKO VERUS’ brand will go on sale in Japanese market from January 2012. This is a brand for men who have a desire.

‘SEIKO VERUS’

- Sleek new men’s collection -

 

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear in the ‘SEIKO VERUS’ brand in Japanese market from January 2012. This is a brand for men who have a desire.

 

press111026verus

 

‘VERUS,’ which has been popular since it launched, is now being reborn as ‘SEIKO VERUS.’ “Verus” means “essence” in Latin.

From the desire to provide essential (verus) eyewear with anything unnecessary eliminated for people that wear glasses, these are products developed to be essential (verus) for the personalities and lifestyles of the people that wear them.

 

One of the features of the new model that will be launched is the bending applied to the βtitanium temples. This bending has been designed from the springs in a watch and combines design and functionality, giving a feeling of youthfulness and the spirit of innovation.

 

This is a sleek design which gives off a simple and modern European image. For example, there is the stylish front which uses titanium sheet materials, slits which have been applied to theβtitanium temples and the color combination which differs on the front of the glasses and on the temples.

 

While pursuing the essence of glasses, ‘SEIKO VERUS’ is delivering eyewear that focuses on comfort and design.

 

Seiko Optical Products offer a comfortable “vision lifestyle”

for people all around the world with the most advanced technology and reliable quality.

- CREATING THE BEST VISION -