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New eyewear for 2011 will go on sale nationwide from October in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear for 2011 in opticians nationwide from October 2011, in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

 

hm1110

 

‘HANAE MORI’ has dignified “grace”, “splendor” and has a brand identity as “being Japanese” and “being a woman.” The theme of ‘HANAE MORI’ this autumn and winter is ‘gorgeous harmony’ and ‘harmony with nature.’

 

The new eyewear that is being released at this time have designs that incorporate the butterflies that are the leading motif of ‘HANAE MORI,’ with a delicateness, gracefulness and above all a sense of fun. Furthermore, models are also being introduced that feature check and animal patterns. An extensive range has been developed.

 

This is the first collection launched under the supervision of Ms. Pamela Mori* who was appointed to the position of Creative Advisor from 2010. In the future, the new ‘HANAE MORI’ will send a message that while valuing the traditions that have been built up in the past, the brand will become enriched with a cheerful heart.

*Ms. Pamela Mori is the daughter-in-law of Ms. Hanae Mori. She is the mother of the model and celebrity Izumi Mori. After working as a model, she started designing. She was the Creative Director of Hanae Mori Studio from 1997.

 

【Launch Outline】  

<Product Name>

HANAE MORI
<Launch date> October 2011
<No. of models> 8 models ( Total: 24 reference )
<Reference retail price> Open price
<Product features>

Eyewear that expresses the delicate sensitivity which is characteristic of Japan.

 

This is a collection to suit diverse lifestyles so that Japanese women can spend every day richly and beautifully. This is eyewear that while treating the modern style with a great deal of importance, also expresses the delicate sensitivity which is characteristic of Japan.