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New eyewear for 2011 will go on sale nationwide from May in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new eyewear for 2011 in opticians nationwide from May 2011 in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

 

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‘HANAE MORI’ was announced as the first international collection in New York in 1965. Butterflies are used at the heart of the brand’s designs, which have fascinated women all over the world. Since then butterflies have come to be widely known as the leading motif of ‘HANAE MORI.’

 

From 2010, ‘HANAE MORI’ appointed Ms. Pamela Mori* to the position of Creative Advisor. In the future, the new ‘HANAE MORI’ will send a message that while valuing the traditions that have been built up in the past, the brand will become enriched with a cheerful heart.

We are releasing seven new eyewear models at this time. This is elegant eyewear that we recommend when you have a special day or when you want to dress up. These have been designed with a focus on flowers and butterflies, the identity of ‘HANAE MORI.’

 

【Launch Outline】  

<Product name>

HANAE MORI
<Launch date> May 2011
<No. of models>

7 models ( Total: 21 reference )

<Reference retail price> Open price
<Product features>

Eyewear with an elegant timeless design 

This is elegant eyewear that we recommend when you have a special day or when you want to dress up. This is eyewear that has been designed with a focus on flowers and butterflies and comes in a wide range of colors; from romantic colors to chic colors.