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New sunglasses for 2011 will go on sale nationwide from March in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

Seiko Optical Products Co., Ltd. (President; Takashi Wakuyama, Head Office: Chuo Ward, Tokyo) will launch new sunglasses in opticians nationwide from March 2011 in the ‘HANAE MORI’ brand. This is the brand for women that prefer an elegant style.

 

HMSG1103_en

 

‘HANAE MORI’ was announced as the first international collection in New York in 1965. Since receiving acclaim for ‘East meets West,’ ‘HANAE MORI’ has built up a strong position in the world in a unique style that incorporates the beauty of the Orient into a Western form with a dignified “grace” and “splendor” and has a brand identity as “being Japanese” and “being a woman.”

 

We are releasing seven new sunglass models at this time. These are perfect for all women that prefer an elegant style and enjoy the stylish things in life. This is a collection that is modern and highly practical, which is characterized by the use of delicate and bold motifs.

 

【Product Launch】  

<Product Name>

HANAE MORI
<Launch Date> March 2011
<No. of Models>

7 models ( Total: 21 reference )

<Reference retail price> 25,200 yen ( tax included )
<Product Features>

“East meets West”

 

This is a simple and elegant collection that combines the Japanese aesthetic sense with the beauty of the West. The models have been designed to express in butterflies and flowers the unique spirit of Japan that loves the four seasons.